"INSIDE OUR PPC CAMPAIGN"
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Congratulations on becoming a member of
Unlock-Apple-iPhone's Affiliate Program.
As part of our team we pledge to ensure we give you all the possible help and support we can in order for you succeed in your goal to make money. If you're a webmaster and in control of one, or possibly many websites, fantastic! You will be able to utilize the banner and text ads we provide to promote our iPhone unlocking software across your websites for free. But if you don't have your own site to promote our product on, you'll have to employ other forms of advertising techniques to bring in the customers. There are very many ways you can do this. Through e-mail campaigns, pop-up ads, forum postings, personal recommendations, bookmarking on social networking websites, link exchanges, the list goes on and on. But by far the most effective and successful techniques we have employed to date is PPC or pay-per-click advertising. If you are unfamiliar with the concept of PPC advertising, here's a link to the Wikipedia website which explains the details well - PPC by Wikipedia. Hopefully you'll now have a good understanding of the PPC advertising model. Unfortunately, PPC advertising is not quite as straight forward as it may initially seem. There is a definite 'art' to managing a campaign successfully, and as many people find out, it can be a very costly and time consuming business. If you get it wrong you can end up seriously out of pocket, and unfortunately for most first-time campaign managers, that usually ends up being the case. With this in mind, we want to help you eliminate all the unknowns and avoid the costly mistakes that the novice PPC campaign manager will undoubtedly make. And what better way to assist you in doing so than to give you the exact details we used in our own, highly successfully and profitable pay-per-click marketing campaign. This is the kind of information that webmasters fiercely guard and seldom do the general public get to see. It can take years of time, hard work, and not to mention money of course, to fine-tune a successful PPC ad campaign. But once you've got the formula it right, it is almost impossible to fail. Just before we go on. The information we are about to provide is extremely valuable. Anyone armed with this information can instantly set up a PPC advertising campaign and market their business in direct competition to yours or any other affiliate member in the program. We therefore insist that you treat this information as strictly confidential and under the terms and conditions of our Affiliate Operating Agreement, you are obligated to ensure it is kept that way. Please read carefully.....
As it is the largest provider of PPC advertising on the internet, the following material was developed and tailored for use with Google Adwords. However the information, techniques and details provided are relevant to, and can be successfully used with any form of PPC advertising campaign. Lets start with the heart of all PPC advertising - the keywords. These are the search terms used to trigger your ads to be displayed, and so need to be highly specific and targeted to your exact audience. For example, there is little point spending money displaying ads for coffee grinders to people interested in buying angle grinders. We have therefore developed a highly specific and tailored list of keywords to draw the attention if the exact demographic we are looking to sell our iPhone unlocking software to. If you choose to use this list of keywords, we can guarantee 100% that you will ONLY be attracting customers interested in the locating software to unlock and jailbreak Apple iPhone's. We have listed them in a format to allow you to simply copy and paste for your convienece.
In addition to basic keywords, there are three further
variations of keywords (including negative keywords) you may
wish to employ for better refined and targeted search
results. The technicalities of these variations are
explained best explained by Google themselves
HERE. It is also important to ensure that as and when
new firmware releases come out, that you update
these keyword lists to included the new firmware.
For example "1.1.1 iphone unlock guide" could be
updated to "3.1 iphone unlock guide" ....etc.
For your convenience we have also listed these variations in a format you can simply copy and paste.
All of the above three variations combined....
Finally we use the following negative keywords to further hone our target audience.
Obviously it is entirely up to you if you choose to employ the above keywords in your PPC campaign, but we can guarantee that if you do you will turn a healthy profit. Obviously this will be dependant upon your budget and ad listings but once optimized, you will make money. A short note on your PPC budget. It has been tried and tested over time that the Adwords 'sweet spot' is around the 5 or 6 position for your ad placement. That means the best RIO (return on investment) comes when you can get your ad to feature at about the 5th or 6th position of the 8 ads listed on the Adwords sponsored listings displayed on the right hand side of every Google search page. In order to achieve this ad positioning we have found that best method is to initially set your keyword bid at the recommend level for that specific keyword. This will ensure your ads will be displayed within the first 8 listed on each Google search result page (this recommendation is currently listed under the 'status' heading in your keyword listing). But this may well mean you have to set your budget higher than you wanted. However we have found if, over a period of a week or so, you reduce your bid for that keyword to approximately 10% below that recommended figure, you will see an unexpected result. Although you will be advised your keyword is active, you will also be promoted to increase you bid to get your ad to display on the first page. DON'T take the advise given, just do as we suggest and your ad will not only invariably be displayed on the first page, it will average a position of around 5-6. As we previously mention, ads featured in this position tend to be clicked on the most frequently. Don't ask why that is, as it appears to make no sense, but it has been proven time and time again that the theory works. Moving on to your actual ad listings that will be displayed. Below is a complete list of the ad variations we have run with great success.
Obviously, when using the above ads you need to ensure that you change the "Destination URL" in your Adwords ad to your affiliate link in order to capture your sales. You affiliate link can be obtain from your affiliate member's area, and will look like this:
It is extremely important you pay particularly close attention to detail with your ad display text. We always ensure we use the exact same ad heading to reinforce brand awareness. To emphasize our text we also always use a capital letter at the start of each and every word. The real basic stuff like spell checking your ads is essential for a professional appearance to your potential customers.. You will also note the extensive use of the TradeMark ™ and Registered ® symbols in our ad listings. Employing these two symbols in our ads serves to both draw attention to them and also sets them apart from the surrounding ads. In doing so we have witnessed up to a 23% increase in CTR. One final note on copyrighted 'terms' on Adwords. In many cases manufacturers have copyrighted, trademarked or registered either their company, brand or product name. Google will actually prevent you from using terms that fall under these restrictions in ads run on their sites. They enforce this by employing an approval process - as soon as you list a term that falls under these legal restrictions, your Adwords account will be place 'under review'. While this happens your ads will not be displayed, and if they are deemed to have infringed a copyrighted, registered or trademarked term, the offending ad will be disapproved. In our case this affected the use of both the term "Apple" and "iPhone" (or any perceived variations of the two) - this does not effect actual URL's though (your URL or domain name can contain them). Given the nature of our business, this limitation proved extremely restrictive. However, through very clever manipulation of Adwords approval checking criteria, we were able to utilize characters from non-English alphabets to display what appears to be the term 'iPhone'. If you look very carefully you may be able to spot it, but for the end user it clearly displays the term 'iPhone'. Unfortunately we couldn't achieve the same results for the term Apple. To emulate this clever 'trick' ensure you copy and paste the ads from above. And that concludes the nuts and bolts of our extremely effective and highly profitable Adwords PPC campaign. Using all of the methods employed above, we have successfully sold many thousands of copies of our software and made many thousands of dollars in profits. Another great method we have used to successfully promote our product is to use video sharing websites. You too can benefit from this technique and potentially make thousands of dollars in profit. The method is simple; download the video from the link below, then simply upload it to your video sharing website account (YouTube.com for example) and in the video description place the follow in the first line:
To download the video CLICK HERE You can place what ever you like in the rest of the description and in the video title, but a trick we have found to work very well is to place the term "Unlock iPhone" as the first word in the video title, followed by the suffix for the latest level of firmware - for example 3.1 So the title might read something like this: "Unlock iPhone 3.1 - 2G/3G/3GS iPhone Unlock Software For ALL iPhones" It is entirely up to you how you wish to promote our software, but if you use the techniques we have highlighted above, you will make a profit. Please also be aware that it is possible that you may at times, find yourself in direct competition with other Unlock-Apple-iPhone affiliate marketers. With that in mind you may wish to develop your own personal twists to the above ad listings, but if you stay with the basics outlined above, you WILL prosper, that's guaranteed. Good luck! |
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